galeotta was the holiday in Sicily. No, not for the actors of The White Lotus 2, but for Howard Schultz, founder of Starbucks, who this summer discovered the virtues of one of the most precious ingredients of the Mediterranean diet:olive oil. Which, thanks to an innovative idea, is now combined with the main breakfast food from all over the world: the coffee.
The daring culinary experiment was devised by Starbucks which he launched yesterday with an event in Milan Oiled on the Italian market.
It’s about a coffee-based drink that combines Starbucks Arabica flavor with a spoonful of extra virgin olive oil high quality cold pressed. The result? A new taste for the palate: a coffee with an exuberant, soft, velvety, delicately sweet character.
Oiled: this is how Starbucks revolutionizes the coffee ritual
Everything can be innovated and renewed, even the most classic and traditional of drinks. Starbucks knows this well. And he decided to “touch up” the coffee by giving away with each cup a completely new taste and texture thanks to new drinks from the Oleato line: Oleato Caffè Latte, Oleato Iced Shaken Espresso and Oleato Golden Foam Cold Brew which made their debut in all Sturbucks stores in Italy. Added to these are the new drinks from the Starbucks Reserve Roastery in Milan: Oleato Caffè Latte, Oleato Iced Cortado, Oleato Golden Foam Cold Brew, Oleato Deconstructed and Oleato Golden Foam Espresso Martini.
An alchemy between the ingredients of nature
The idea of combining oil and coffee came from a dream and desire of Howard Schultz, interim CEO of the American chain. «During my first trip to Milan in 1983, I was fascinated by the sense of community, the human connection and the passion for coffee that I found in the city’s bars. I returned from this journey full of inspiration, with the desire to recreate the same passion for the coffee ritual in the United States. Oiled represents the next step in the coffee revolution, which aims to create an alchemy between some of the finest ingredients that nature offers us: Starbucks Arabica coffee beans and extra virgin olive oil cold pressed,” he explained. Adding: «Today, as 40 years ago, I feel that same inspiration: Oleato has opened our eyes to a series of unprecedented possibilities and to a revolutionary way of savoring the daily pleasure of coffee».
A new sensory experience
Let go of distrust. Although oil and coffee seem to have little in common, this is actually not the case. In new Starbucks recipes, they are emulsified to create a soft, pleasant and unprecedented sensory experience. The extra virgin olive oil selected for the recipes is a blend made by Partanna with olives grown in Sicily, including the famous Nocellara del Belice olive (also known as Castelvetrano olive).
The presentation of Oleato (Courtesy Press Office)
The rest is a mix of scents and aromas that give each drink a very special flavour. However, they all have one thing in common. «Cold or hot, Oleato offers an absolutely intoxicating sensory experience» assures Amy Dilger, Principal Beverage Developer at Starbucks.
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