NEl Panorama of contemporary fashion, the ADV campaign is the aesthetic manifesto, the visual story that combines identity of brands, creativity and world view. Like every year well in advance on the cold season, the most influential maison entrust the Advertising with the stars for winter 2025 to the great authors of the image.
For the new cold season, the most famous and renowned photographers join the well -known faces of cinema and entertainment. In the Avant-Jardout of the latest generation of stylists and creative directors. Result: advertisements are reflected in deep values and social transformations, which will surely also influence our taste and the way of dressing. Here are the most significant.
Fashion as a collective experience
Advertising campaigns speak an emotional and collective language. Those license plate Fall Winter 2025/2026 They are far from being simple visual catalogs. And they become real immersive experiences, capable of telling stories through the image. With a strong and clear message: today fashion is not only looked at, you live and above all interpret.
The testimonials and the new trends
The common thread of the campaigns at 2025/2026 It is the story of identity. Brands choose faces that embody not only beauty, but also character and vision. The famous faces range between evergreen supermodels like Kate Moss And Claudia Schiffer and icons of contemporaneity such as Kendall Jenner. To which are added the new emerging faces and the promises of the show-biz, immortalized by the expert eye-and innovative regardless-of Tim Walker And Oliver Hadlee Pearch, Steven Meisel, Juergen Teller And Mikael Jansson. Each distinguished by recognizable and powerful visual language.
Prada: dynamism as a visual language
For Miuccia Prada And Raf Simons The new cold season is in the name of freedom in motion. The new campaign is an uninterrupted visual flow. Where men and women (included Kendall Jenner) walk, cross each other, they move barely touching each other. In a neutral and indefinite space, a milk limbo milk that seems to reflect a real and at the same time suspended dimension.
Made by I photograph Based in London Oliver Hadlee Pearchthe campaign portrays subjects in daily gestures, while creating spontaneous dance. The shots, still but full of energy, explore the power of the body in action. The effect ran of the official videos already published on social networks, emphasizes the choreography of the bodiestransforming the ordinary into extraordinary.
In an era in which fashion often tends to hyperstization, Prada reiterates the value of authenticity and influence of the real gesture on clothing and accessories. The protagonists, not yet all known to the general public, reflect the inclusiveness and choralness of our time.
Dior: a visual odyssey between past and present
Transformation and practicality. These are the new keywords of the Dior Maison and its new campaign that intertwines history, transformation and imagination. For autumn-winter 2025/2026, the prêt-à-porter becomes a narrative of metamorphosis. Through a wardrobe that evolves, shape and reinterprets the heritage of the maison in a contemporary key.
The photographer born in 1970 Tim Walkerknown for his fairytale and surreal imagination, signs a series of shots set in the suggestive Mansion Hatfield House in England. Inspired by the character of Orlando by Virginia Woolf (symbol of temporal fluidity and identity), the new ADV explores the transformation by exploiting Perspective games, Grandangoli and optical illusions. But also an unequivocal attitude.
The protagonists of the campaign are internationally renowned models and actresses, including the presence of the British Florence PGH, an emblem of strength and versatility, alongside faces of the new generation such as Lila Moss and Ella Richards.