When I arrived at the ST Car location, there was something that caught my attention. They are not services that offer but treatments. Making the analogy with a beauty SPA falls from mature. But the aesthetic treatments they offer are not only a pleasure to look at, but pampering the pocket. Subjecting your vehicle to a treatment at ST CAR Detailing will not only make it look much prettier, but both the exterior (paint, bumpers, lights and tires) and the interior (seats, upholstery, bumpers, panels, dashboard) will they will keep in better shape and last longer, deceiving the passage of time and the normal deterioration that use generates for the entire car, whether it is the parts subjected to climatic issues, air pollution and normal dirt from the elements, such as the intensive use of the interior, either by having children, pets, or simply the combination of use and the passage of time.
We are received by Verónica, one of the owners who takes a break from her homework to receive us.
How are you Veronica? Can you say that you are the owner of a SPA for cars?
…and trucks (laughs). Yes, together with my husband, we set up a business in which we take care of everything that is aesthetics and maintenance of the vehicle in terms of cleaning and comprehensive aesthetic care. Just as it is periodically serviced, fluids, brakes, suspension and engine are checked, it is also necessary to periodically do deep cleaning treatments that extend the life of the paint, upholstery, dashboard, internal panels, trunk, beyond Engine and chassis cleaning, which is, if you like, the most widespread treatment we offer.
Clearly ST Car Detailing is not a car wash
Not only that it is not a car wash, but I suggest to my clients that they either wash their vehicle themselves with the instructions and products that we advise them to use or that if they take it somewhere, that they choose where to take it. When one sees that they “wash” them with rags that are grids, instead of microfiber cloths or use soap or detergent or shampoo and end up burning/staining the paint and those misused grids, with dirt they end up generating holograms and ruining the paint, it is an indicator that it is not the right place. In fact, many times the vehicles are brought to us for treatment after external deterioration as a result of a bad wash.
Speaking of occasions, what are the occasions when clients generally use the treatments you offer?
From the extremes: The one who wants to condition it to sell it, the one who takes it from the dealership and brings it to us to protect the paint, we have a range of clients that go from those who return from vacations, those who come often for cleaning that need for pets and small children. The remises and taxis that always have to have an impeccable car use us a lot. Our most requested treatment on a day-to-day basis is steam engine cleaning + conditioning and plastic protection, and Full Premium Interior cleaning, in which seats and seats are removed, and it is done thoroughly!! They remain the same as new!!! We recently also incorporated the vehicle multimedia screen update service to the latest version.
Do they sell the products they recommend?
The business is growing, customers ask us to have stock to sell the products we recommend. We will have it shortly. For now, the relationship with the client starts like this: Usually, they consult me by phone about a specific treatment or cleaning, and personally, once I see the real state of the vehicle (paint, interior, etc.), we define it. If they request that we recommend them for their vehicle, we advise them, depending on the need (there are many who want to sell the unit, and we recommend the “ideal pre-sale” treatments), and others that we advise them based on the diagnosis that we make. . Keep in mind that our treatments last from 3 to 5 years depending on the case, so we also recommend how to maintain them so that they last longer. With the incorporation of the sale of products, they will be able to leave the premises, with the “new” vehicle with recommendations on how to maintain it and also with the appropriate products to do so. Once we incorporate the products to sell, our next step would be to provide training on how to care for the vehicle on a day-to-day basis.
I’m saying goodbye to Verónica without first promising her that next time I’ll come with my car so that she can undergo rejuvenation (which in fact needs it) although she asked me to ask for an appointment by Whatsapp before taking it to 5491169833078. Like in a SPA!
by CEDOC