cThe announcements of SS2023 beauty testimonials, beauty ambassadors for the most famous cosmetic brands in the world. Who are we talking about? last, Vanessa Kirby: its biritish allure embodies the spirit of Cartier, as new ambassadors for the new jewellery, watch and perfume campaigns. Another international star, Michelle Yeoh – Academy Award 2023 for the film Everything Everywhere All at Once – was chosen by La Mer as the face for the social media campaign, to celebrate ageless beauty. But there are also two splendid Italians…
SS2023 beauty testimonial: the new announcements
Vanessa Kirby for Cartier, Michelle Yeoh for La Mer and Annalisa for YSL Beauty
Vanessa Kirby, new “Panthère” for Cartier
Elegance and character: these are the traits that brought the movie star closer Vanessa Kirby to the Cartier brand, of which she was elected new ambassador for watch, jewelery and fragrance campaigns.
The young actress inaugurates her role as the beauty face of the iconic “Panthère” fragrance. Created in 2014 by Mathilde Laurant – Parfumeur of the Maison, it is an ode to the timeless elegance of powdery notes with an accord fauve-floral which evokes the notes of musk and those of gardenia.
The British actress was chosen because she embodies the free spirit of the panther, the feline symbol of the Maison, sharing its independence and determination. For Vanessa Kirby, also known for her philanthropic commitment, it is important to remain oneself and always aim forward with a sure stepbecause, as he said, “a panther never changes its coat”.
Set within the tropical forest, the campaign aims to be a story between abstraction and figuration, between real and supernatural. It is precisely in this territory that the vital force and the beauty of the world coexist. Here, Vanessa Kirby embodies the panther, a reflection of her predatory and protective personality at the same time.
Michelle Yeoh, timeless beauty for La Mer
The brand La Wed launch a social campaign for the new Moisturizing Soft Creamsumptuous cream that transforms the skin by illuminating and energizing with the exclusive patent that comes from the sea.
The exceptional face? That of the Oscar-winning actress 2023 Michelle Yeoh, 60 years old.
«The campaign with Michelle Yeoh was a natural choice: La Mer’s philosophy is closely connected with the benefits and energy of the sea to obtain timeless beauty. Over the course of a groundbreaking year, Michelle Yeoh has also defied the conventions of time and age, with her career at the forefront and her story inspiring about her,” said Sandra Main, La Mer Global Brand President.
Michelle Yeoh in the La Mer social campaign
«For me, the sea is a special place, where I find calm and inspiration. It reminds me of the time I spent there with my family”» said Yeoh of his strong and long-lasting connection with the ocean. “That same connection is what brought me together with La Mer, a brand that understands the power of the sea. Not only La Mer products they make my skin glow and feel goodbut also give the same sense of calm and youth that I feel when I’m by the ocean».
Yeoh will star in a series of videos social-first directed by Yvan Fabing, who will give an intimate insight into her personal life journey and the passages that made her the influential woman she is today.
Annalisa, Local Muse for YSL Beauty
Just released with the new single “Mon Amour”, for the second consecutive year the singer Annalisa is there Local Muse by Yves Saint Laurent Beauty.
For the second consecutive year Annalisa is the Local Muse of YSL
The creator of the make-up is Greta Agazzi, one of the most popular make-up artists in the beauty scene. «On Annalisa I wanted to create a look starting from the iconic Touche Éclat, highlighter that adds a radiant touch to the face. I then applied the new matte foundation All Hours Foundation».
The inevitable protagonist of the new 2023 shots was the Lash Clash Mascara: its conical brosse is the secret to a volumized effect and extreme colour. To complete the make-up Rouge Pur Couture The Bold to give energy and audacity to the singer-songwriter and which, thanks to its texture, is comfortable and at the same time long-lasting, capable of creating an almost imperceptible satin film on the lips».
Among the Ambassadors of the new Lash Clash Mascara – in the brown color – also Lila Moss, who enhances the look in a natural way thanks to the texture that adds +200% volume and in a short time manages to load every single lash for an extreme color impact and a strengthened structure.
Carolina Crescentini for Filorga
Filorga he chose Caroline Crescentini as an ambassador of the uniqueness, the power of each look and treatment Time-Filler Eyes 5XPinspired by five aesthetic medicine techniques to act on five signs of the eye contour.
Powerful active ingredients (tripeptides, hyaluronic acid, sea fennel, plant extract, restructuring active) are infused in the formula to smooth out expression lines, plump the deep ones and smooth the superficial ones from dehydration. Ideal for normal to dry skin, its creamy texture offers absolute comfort.
In the shots of the countryside, Crescentini’s gaze is illuminated by very thin silver lines. For Filorga The Gintsugi (the Japanese art that inspired the brand) is meant to be a metaphor, an invitation to observe oneself and observe the biography of everyone written by time and life on the skin and to take care of it, indulging in moments of kindness and value.
iO Woman © REPRODUCTION RESERVED