The Leipzig-based e-commerce specialist Spread Group has launched Spread “Created to Create”, a new fashion brand that focuses on individualisation, personalization and made-to-order and is aimed at Generation Z or fashion enthusiasts and trendsetters in the streetwear sector , individualists and creative people in general.
“With Spread we use our proven made-to-order technology in a disruptive way and create a unique, digital fashion and lifestyle brand. The focus is on our successful USP of personalization and individualization. This is exactly what the fashion world is longing for, including digitization and sustainability. And what the Genzennials value most: individuality and conscious consumption,” commented Julian de Grahl, CEO of the Spread Group, in a press release.
The first collection will be launched at the upcoming Gallery Weekend Berlin on April 28, 2023, for which Spread has brought in reinforcements from its “Berlin Squad”. This consists of five brand ambassadors: freestyle artist Mago, dancer and performer MJ Harper, singer, rapper and model Dania Macias, musician, DJ and style icon VTSS and actor and musician Aaron Altaras.
Photographer Vitali Gelwich and artists Mago Dovjenko and Jeroen Erosie created special designs and artworks exclusively for the first Spread collection. Further collaborations are planned.
