• Spotify Trial Period: Selected artists can promote NFTs through their Spotify profiles
• It is still unclear whether the feature will be rolled out to all artists and subscribers after the test phase
• Spotify subscribers commented negatively on the tests on Twitter
For the past few weeks, musicians have been able to not only advertise merchandise and concert tickets on their Spotify profiles, but also showcase their NFTs: “Spotify is running a test where a small group of artists are using their existing third-party NFT offerings advertise through their artist profiles,” a Spotify spokesman told the information platform Music Ally.
advertising
Only selected users may participate in the test phase
DJ and producer Steve Aoki and indie rock band The Wombats are among the artists eligible to participate in the testing phase, according to Music Ally. Aoki got into the NFT business early on and has made a lot of money from it: He is said to have made a total of three million US dollars from the sale of just two digital works of art, reports The Rolling Stones magazine.
In addition to the small group of artists, a select group of Spotify subscribers from the US and using the Android app are participating in the testing phase, according to Music Ally. In addition, direct NFT purchases in the app are not yet possible: On the profiles, you should be able to take a first look at the design of the NFTs and see some additional information, then you will be redirected to OpenSea with just one click and can buy the NFTs.
Some subscribers are also encouraged to take surveys related to NFTs on Spotify. Some of these are more surprised than enthusiastic on Twitter:
so i got a pop up on Spotify asking for a survey but it’s actually about them implementing NFTs into their service wtf pic.twitter.com/O8iAf0ORXn
– whip shitties (@swiggity_swagg) May 13, 2022
Subscribers on Twitter not excited about potential NFT feature
Cointelegraph also knows that the Spotify app can (so far) only show images of the NFTs, GIFs and formats with sound are not supported for the time being.
In addition, Spotify does not currently charge any brokerage fees if a user buys a music NFT and has reached the artist’s OpenSea profile via the Spotify app. Cointelegraph has asked if this will remain the case should the NFT feature be rolled out to all musicians and subscribers, but Spotify has not responded to the request at press time. Speaking to Music Ally, the Spotify spokesperson said: “We routinely run a variety of tests to improve the artist and fan experience. Some of these tests pave the way for a richer experience, while others simply serve as an important learning process.” He clearly emphasizes that it is not yet certain whether the feature will be adopted for all subscribers after the test phase.
Not only the subscribers who are supposed to take part in surveys are speaking up via Twitter: other users also shared their – rather negative – opinions in mid-May. One person even says they will unsubscribe when the NFT feature rolls out.
@Spotify If you start making NFTs Im canceling my subscription
– sunkizerr (@sunkist268) May 13, 2022
not spotify checking to see how i feel about NFTs ? please do better and stop listening to the guys in the meetings that get No Bitches. work on your established problems first
– ??Carina Daydream?? (@daydreamSereia) May 12, 2022
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