From summer also on jerseys
The highly indebted FC Barcelona will work with Spotify as the main sponsor from the summer. The LaLiga club announced on Tuesday evening that a contract had been signed with the music streaming market leader for a “strategic partnership”. As part of this collaboration, the Catalans’ stadium in Barcelona will be named Spotify Camp Nou. Barça’s men’s and women’s teams will also feature the Swedish company’s branding from next season and initially until the summer of 2026.
However, the agreement, which was approved and signed by the association’s board of directors, still has to be ratified at an extraordinary general meeting scheduled for April 3, it said. Club President Joan Laporta stressed: This agreement “enables us to combine entertainment and football while reaching a larger number of people around the world.”
The agreement comes at the right time. The financially and sportingly ailing club has debts of 1.35 billion euros. The financial terms of the deal were not disclosed. The Spanish press agency “EFE” reports up to 70 million euros for each of the four years, but part of the distribution is linked to the sporting performance.
We’re partnering with @Spotify to bring football and music together like you’ve never seen before
— FC Barcelona (@FCBarcelona) March 15, 2022
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