Sport 2000 is launching the new Witeblaze brand from the 2023 summer season.
This is to replace all previous own brands of the sports retail group, Sport 2000 announced on Tuesday. Witeblaze have a durable, versatile range that includes sports such as biking, yoga and fitness.
“At Witeblaze, all currently relevant sports can be found under one brand umbrella. The 360° approach consisting of equipment, shoes and textiles offers athletes the right material for various types of sport – regardless of athletic performance, age or gender,” said Verena Schledorn, Senior Category Manager for Outdoor & Winter Sports/Textiles at Sport 2000 International.