“Toast. For Hanover.”
Brewery and Hannover 96 present special beer can
21.08.2025 – 7:36 p.m.Reading time: 1 min.
Football meets brewing art: the guild brewery and Hannover 96 are launching an exclusive edition can. It should send a sign of the connection with the city.
Two Hanoverian originals have come together again: The Guild Brewery and Hannover 96 present their exclusive edition socket this year. The limited special edition is aimed not only at beer lovers and football fans, but also at collectors.
“Toast. For Hanover.” – With this motto, according to the association, the new can of the association is intended to combine the centuries -old brewing tradition with the sense of community of the club founded 129 years ago. The inscription “Tradition since 1546 & 1896” is emblazoned at the top. The design shows a stadium motif from a bird’s eye view, as a tribute to the heart of Hanoverian football.
“With this edition can we celebrate more than football – we celebrate Hanover, our fans and the traditions that hold us together,” said Mike Gärtner, owner of the guild brewery. The partnership with Hannover 96 stands for strong community, lived sports spirit and deep rooting in the region. “Together we set a sign of connection – on the field and far beyond.”
The limited Hannover 96-edition socket is now available in stores and in the guild online shop.