• Apple introduces Vision Pro
• No mention of Metaverse, AR & Co.
• What does this mean for the metaverse?
Apple introduces new product
At the beginning of June, Apple presented a new product at its WWDC developer fair: the Vision Pro computer glasses. The Vision Pro should make it possible to immerse yourself in virtual realities, but at the same time to perceive the real environment again and again, reports the German Press Agency. The glasses should capture the environment, as is the case with products from the competition, via cameras and reproduce it on the displays.
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Apple boss Tim Cook was convinced that Apple had created “a revolutionary product” with its Vision Pro. He believes the Vision Pro, which will launch in the US early next year with a starting price of around $3,500, will change the way people communicate and collaborate.
Apple sees the possibility of using the portable environment computer, as Apple calls its product, both at work and in entertainment – for example, the Disney+ streaming service should be available on the Vision Pro right from the start.
“Spatial Computing” instead of Metaverse
According to Cointelegraph, what was noticeable during the presentation of the new product was that Apple did not say a word about the Metaverse. This clearly differentiates the iGroup from the product launches of competitors such as Microsoft or Meta. While there was more talk of the Metaverse and terms like “AR” and “VR” were used, Apple’s marketing focuses on terms like “spatial” and “spatial computing”.
As Cointelegraph reports, Apple expert Mark Gurman had already hinted at the beginning of last year that Apple didn’t want to approach the sector – and the Metaverse in particular – like Meta. “I’ve been told quite bluntly that the idea of a fully virtual world for users to escape into — like […] in Meta Platforms/Facebook’s vision of the future – is taboo for Apple,” said Gurman, who predicted that Apple would focus on providing a mixed reality headset intended for short-term use at work, gaming, communication, etc .
Metaverse Coins cannot profit
According to Cointelegraph, some investors had hoped that the launch of Apple’s new headset could give Metaverse Coins a boost as well. Now, however, Apple seems to be distancing itself from the Metaverse. Also, the Securities and Exchange Commission’s new lawsuit against crypto exchange Binance, filed the same day, appears to have dashed investor optimism for Metaverse Coins.
According to CoinGecko, the Metaverse Coin Internet Computer, which is the largest by market capitalization, lost 13.5 percent in the past seven days. Other well-known larger coins such as Sandbox or Decentaland even went down by 26.5 percent and 26.8 percent respectively. The total market cap for Metaverse coins fell 10 percent in 24 hours to $7.7 billion, Cointelegraph reported Tuesday, down from around $6.21 billion as of 6/12/2023 ).
meaning for the metaverse
What Apple’s actions mean for the Metaverse remains to be seen. Recently, the hype about the three-dimensional interactive and immersive environment in which people can immerse themselves seemed to have leveled off a bit. The development is still in an early phase and even the Facebook group, which has been renamed “Meta Platforms”, has now admitted that much of what the company envisions is still years away.
In addition, meta-investors have been increasingly dissatisfied in the recent past that the vision of this virtual reality causes enormous costs. In the final quarter of 2022, the Reality Labs division, which bundles the virtual reality business, posted an operating loss of around $4.3 billion.
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