SoundCloud announced in early May that it had acquired Musiio, a company that uses artificial intelligence to curate music content. With this acquisition, the streaming platform hopes to be able to discover, before anyone else, the titles and artists of tomorrow.
Musiio, quesaco?
Musiio is a company founded in 2018 in Singapore. It offers a technology to label titles, sort them and put them in playlists in order to predict the next music that users want to listen to.
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The artificial intelligence built by the company makes it possible to listen to and analyze more music than any human being in order to understand and identify the characteristics of the titles.
Currently Musiio exclusively offers its services to companies. After its acquisition by SoundCloud, it will continue to serve its current customers and stands ready to welcome new ones.
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If SoundCloud has positioned itself on this acquisition, it is to take advantage of Musiio’s technology. The objective is to succeed in spotting the next musical trends and the future talents hidden on its platform.
” SoundCloud hosts more music from more creators than any other platform on the planet. The acquisition of Musiio accelerates our strategy to better understand how this music moves (…) explained Eliah Seton, president of SoundCloud. He estimates that ” its unique position in the market, both as a music streaming service and as an artist services company, is unlike any other competitor “, during an interview with TechCrunch.
Hazel Savage, chief executive of Musiio, and Aron Pettersson, chief technical officer, will remain at the helm of the company. Their employees will integrate the SoundCloud teams while retaining their positions.
” SoundCloud is not only a legendary name, but also an artist-focused company that I believe represents the future of the new holistic music industry. “Hazel Savage expressed in her communicated.
The music streaming platform founded in 2007 lists more than 300 million titles from 30 million different creators. At the moment, no new features have been announced.