Sony would seriously consider monetizing PlayStation games by including advertisements. This solution would thus allow the Japanese company to expand its economic model.
With the help of ad technology partners, developers should be able to insert ads directly into their games. For Sony, the objective behind this platform is to encourage the creation of free games.
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Three employees involved in this internal project revealed to Business Insider that a launch is expected by the end of the year. In its operation, the platform would offer a marketplace where advertisers could buy advertising space. Their content would then be broadcast directly in the games.
In order not to detract from the user experience, these ads would be incorporated into the game environment. These could be signs along the roads in a racing game, or around a stadium in a game. sport. In order to increase the performance of these advertisements, Sony would consider having them integrate a reward for the players.
For the time being PlayStation is far from mature in the advertising sector. Its inventories consist only of advertisements in the operating system menus of its consoles. For studios, they can pay to promote their games. However, since the release of the PlayStation 5, Sony has been working to fill this gap.
Strangely, the same media revealed a very similar project for Xbox a few days ago. The free games available in the Microsoft store could also be incorporated with advertisements.
The integration of ads in video games is often considered the limit not to cross. Seeing the two major players in the sector look into the subject, with a relatively advanced reflection will certainly not be to everyone’s taste. Yet for many analysts, the PlayStation 5 and Xbox 360 are the last generations to come out. In the same way that the smartphone is doomed to disappear, the historic companies in the industry must anticipate a profound transformation of uses, and therefore of their sources of income, even if it means alienating a community that is difficult to convince.