The US sock supplier Darn Tough Vermont is expanding its online shop to Europe.
In 29 European countries – including Switzerland and the United Kingdom – customers can order directly from the family business’s online shop, Darn Tough announced on Monday. The company has also set up a new warehouse in the Netherlands for this purpose.
“Over the past several years, we’ve worked to expand our relationships to share our story with customers across Europe,” said Mark Yardley, Darn Tough’s senior vice president of global sales. “It all started a few years ago with the introduction of Darn Tough at our stationary partners at several European locations. To support our retail partners, expand our distribution and tell our story, we are now launching our European store.”