Social shopping platform Prismpop has announced that it has raised $5 million.
The latest round of funding was led by the Female Founders Fund, a venture capital fund that invests exclusively in companies founded by women, with participation from Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital and Uphonest Capital. Prismpop is a women-centric online shopping community dedicated to making it easier for women consumers to discover and shop for fashion, beauty and other products.
“We want to empower consumers with trusted information so they can make online shopping decisions they feel confident about,” said founder Peggie Li in a statement. “From the world of cosmetics to fashion to fitness is Our goal is to deliver personalized content and community interaction that inspire consumers to shop in a new way. It’s shopping reinvented and sharing with friends.”
Li, who also serves as Prismpop’s CEO, founded the company in 2019. A former employee of Tiktok’s parent company Bytedance, she helped establish the company’s North American presence as the founder of its first US office. Before joining Bytedance, she held leadership positions in digital media at Maker Studios, AwesomenessTV, Leaf Group, Fox Networks and Sony Pictures.
This translated post previously appeared on FashionUnited.uk.