The British online trading platform Laced has successfully closed a financing round and entered new markets. The digital marketplace for sneakers now also has its own websites in Germany and France, the London-based company announced on Friday. The roll-out in Italy and the Netherlands is already planned.
The company, which was founded in 2018, recently secured the necessary funds for its European expansion in a Series A financing round. The round led by the financial investor Talis Capital, in which H&M Group Ventures, the investment arm of the Swedish textile group Hennes & Mauritz AB, also participated, flushed twelve million US dollars (11 million euros) into Laced’s coffers.
According to some information, the company plans to increase its workforce by at least a quarter from the current number of around 80 employees. As part of the ongoing expansion, jobs are also to be created on the European continent, for example in the areas of content marketing and logistics.