SIX is looking for the face of the new spring campaign for “Germany’s Next Topmodel”
SIX is the official partner of the 17th season of “Germany’s Next Topmodel”. In episode 10, which aired on April 7, 2022 at 8:15 p.m. on ProSieben, the candidates for SIX’s “Get Ready” campaign were cast – and one of them during the episode as the face of SIX’s campaign for this spring selected.
During the casting – and finally in the shooting for the campaign – the selected candidates wore the Summer Collection 2022 from SIX. A collection that reflects the zeitgeist and underlines the variety of products in the brand’s range. Bold, loud and fun. Just as individual and trendy. Pearls are strung together with pastel butterflies and flowers to make necklaces, bracelets and earrings; colorful plastic rings complemented by golden statement pieces, for example with “Honey” lettering. Elsewhere, yellow and blue are combined in designs and looks that mimic the colors of a bright spring sky.
The whole collection gets you in the mood for summer with trendy it-pieces. This season, this includes not only pieces of jewelery such as bracelets, chains and rings, but also new must-haves: mobile phone chains in delicate pastel colors or belly chains that revive the style of the nineties. The collection is further complemented with playful hair clips and sunglasses with colorful acetate frames and tinted lenses. All pieces in the collection can be combined with one another or added to an outfit as individual highlights.
At the “GNTM” casting, Noëlla was finally able to get the job as the face of the SIX campaign, who perfectly embodies the spirit of the collection in front of the camera. The collection’s colorful spring styles will be available after the episode airs and will be accompanied by a 360-degree campaign. Because: Even in stationary retail, the collection and the associated marketing activations are delivered as quickly as possible and set up in the areas.
ABOUT SIX
The fashion jewelery and accessories label SIX stands for (S)ustainable, (I)nspiring, (X)iting – and above all: Sustainable statement pieces that are high-quality but affordable and immediately put you in a good mood. From exclusive influencer cooperations to solid everyday essentials, the collections are aimed at all young trendsetters of tomorrow.