Hagen Sinn GmbH wants to achieve a strengthening of customer orientation and more efficient processes with a comprehensive reorganization of its sales structure. To this end, the existing six sales regions will be streamlined to four in order to be able to respond more dynamically to the different requirements of the 34 fashion houses. In the future, the four regional managers will report directly to COO Thomas Wanke, which will create shorter decision-making paths for the individual houses.
In the course of the sales realignment, the long-standing general sales manager Gerhard Schmalholz will leave the company. “We would like to thank Mr. Schmalholz for his many years of work and wish him continued professional success and all the best personally,” Wanke comments in a press release.
DOB and HAKA separately in the future
In addition, the management has decided not to fill the position of overall purchasing manager. The areas of women’s wear and men’s wear are therefore managed separately by Helena Richards (women) and Patrick Diederen (men).
CRM and marketing expert Dr. Michael Müller, previously responsible for Payback, Dm Drogeriemarkt and Douglas, supports Wanke in the realignment of customer relationship management.
Industry experts strengthen the team
Thorsten Schlueter, who previously worked for Tom Taylor and the CBR Fashion Group, will be responsible for expansion/shopfitting. He succeeds Harald Fähnrich, who will be leaving the company. In the business area of CFO Dieter Noldenn, controlling is carried out by Dr. dr Stephan Hohberger reorganized.
The former Sport-Scheck CEO Wanke took up his position on October 1st last year, supported by Noldenn, who has been in charge of the management of Galeria Markthalle GmbH & Co. KG for the past 16 years. Before that, he was Director Controlling at Karstadt and Head of Business Administration at the Tengelmann retail group. Before joining Sport Scheck, Wanke held various positions at Galeria Karstadt Kaufhof, most recently as Head of Sales.
“We are convinced of the business model and the potential that makes sense. With these personnel and organizational changes, the company is now ideally positioned for future challenges. All measures serve one purpose: to successfully adapt meaning to the changing markets and thus to secure the jobs of the 1,800 employees in the long term,” says managing partner Dr. Isabella Göbel, who took over the management in November last year.
The fashion retail company operates a total of 34 clothing stores and serves the middle to upper price segment with a target group-specific selection of upscale brands. The company relies on a high quality of advice from qualified employees and an app-based loyalty program. In the 2020/2021 financial year, Sinn GmbH generated sales of around 250 million euros.