SIMPLON in the Breuninger Erlebniswelt at KONEN
With body analysis to the perfect bike
The Austrian manufacturer of high-quality mountain bikes, e-bikes and racing bikes SIMPLON is currently represented with a temporary experience area in the Breuninger Erlebniswelt at KONEN in Munich. With the cooperation, Breuninger is once again creating creative added value for its customers and space for an innovative product in its world of experience. Until August 8, buyers have the opportunity to adapt their sports bike to their individual body measurements on site using a 360 degree 3D body analysis system.
In SIMPLON’s Bike Manufactory in Hard am Bodensee, Austria, individual bike models are created by hand, adapted to the wishes and expectations of customers of the bike. With the help of body scanning, the finest imbalances in the body are analyzed and the basis is created for bike settings that are individually tailored to the body, such as crank length, frame height, handlebar level and height and position of the saddle. In addition, the bike of choice can be configured according to your own preferences in the online configurator – saddle, handlebars, fork and brakes are just a few of the countless components of the bike that can be put together according to the personal wishes of the customer. In the spirit of individuality, personalized advice is a top priority at SIMPLON. In the coming weeks, visitors to the Breuninger world of experience at KONEN in Munich will also be able to make use of this service: in the expert discussion, the ideas about the bike are recorded and flow directly into the bike selection, the body scanning process and the configuration.
“The goal of our world of experience is to create an inspiring, inviting and surprising area – and thus a very special shopping experience for our customers. When choosing our partners, our focus is therefore particularly strong on curated products and the interactive experience of innovations. I am very pleased that with SIMPLON we were able to win a company for our world of experience that offers exactly this added value for our customers in Munich,” says Benjamin Fuest, Chief Sales Officer at Breuninger. For more than 140 years, Breuninger has stood for the highest standards in the fields of fashion, lifestyle and beauty. The fashion and lifestyle company is characterized by the combination of a carefully curated range and comprehensive services.
“We are happy to present the SIMPLON brand at KONEN in Munich and to take the customers into the world of our bikes and the SIMPLON DNA. What does SIMPLON stand for: Individually configurable bicycles in the premium segment, which are handcrafted in Hard on Lake Constance. The SIMPLON Edition bikes are currently worth mentioning, for everyone who is looking for a bike for the summer at very short notice. The Edition Bikes are currently available with selected equipment for certain models and can be obtained from any SIMPLON dealer. All the information is also available on-site at the consultation in Munich,” says Stefan Vollbach, Chief Executive Officer at SIMPLON.
SIMPLON Bicycle Ltd
SIMPLON Fahrrad GmbH is an Austrian premium bicycle manufacturer based in Hard on Lake Constance. Since the company was founded in 1961, the exemplary frame construction technology, the individual bike system and the high-end claim have been part of the brand’s DNA. The product range today includes mountain and e-mountain bikes, road and e-road bikes, as well as e-bikes and trekking bikes. The company and the product range combine the historical basic qualities with the latest technology and innovation along the entire portfolio. Since 2022, the brand can be experienced on 270 square meters in the new Experience Center. At www.simplon.com you will find all the information about the consulting offer, the online configurator and the trading partners.
E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multichannel department stores in Europe. With an exclusive selection of international designer brands and selected newcomer brands, Breuninger has been setting high standards in the areas of fashion, beauty and lifestyle for 140 years. The online shop www.breuninger.com, launched in 2008, is one of the most successful in the premium segment and is also available in Austria, Switzerland and Poland. In addition to a sense of style and a flair for trends, Breuninger stands for a pronounced customer orientation: Service offers such as the special service, the in-house bespoke studio, click & collect and online reservation, the in-store order service and the shuttle service ensure a unique shopping experience both stationary and online. In Germany and Luxembourg, 13 houses with around 6,500 employees now belong to Breuninger. The opening of a Breuninger department store in Hamburg is planned for 2023.