French company Showroomprivé (SRP Group), a European leader in flash sales, has announced its intention to sell its 52.75 percent stake in The Bradery brand back to founders Timothée Linyer and Edouard Caraco. The cash transaction values The Bradery at 43.6 million euros. This reflects the immense success of the platform since SRP Group acquired the majority stake in May 2022 for just 10.2 million euros.
Since entering the Showroomprivé ecosystem, The Bradery has experienced rapid growth. Sales increased from 21.7 million euros in 2021 to 62.9 million euros in 2024. The company also achieved positive profitability.
“We are very pleased with the planned transaction with The Bradery,” said Showroomprivé CEO David Dayan. “It would allow us to monetize the success of our investment and strengthen our financial structure. This comes at a time when optimizing cash flow is critical to success in our markets.”
The transaction is expected to close by December 31, 2025. After completion, the SRP Group will receive an initial payment of 17 million euros. In addition, it could benefit from further payments linked to the future performance of The Bradery.
The founders of The Bradery also expressed their gratitude and emphasized that the alliance with Showroomprivé was crucial in accelerating and structuring their growth.
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