Shopping, sport and designing yourself: Singapore’s new Nike store

taketonews

Nike has opened a new store on Singapore’s popular Orchard Road shopping street.

With 2,600 square meters of sales space, the store is the largest location in Asia outside of China, Nike announced on Saturday. The area is spread over three floors, where the US sportswear retailer offers activities for its community in addition to its products – the main brand and the Jordan line.

This includes the Swoosh Studio, where there are sports courses and other events. There is also an area where products can be personalized.

Nike’s new store in Singapore with three floors Image: Nike
'Nike By You' Station for Personalized Products - Nike Store Singapore
‘Nike By You’ Station for Personalized Products – Nike Store Singapore Image: Nike
Swoosh Studio for activities at the new Nike store in Singapore
Swoosh Studio for activities at the new Nike store in Singapore Image: Nike

“Our Nike Orchard Road store invites athletes to one of the world’s most influential cities to share our passion for sports and innovation,” said Frank Ha, vice president of retail for Asia, Pacific and Latin America Nike. “Unique product offerings, excellent service and new member experiences are intended to inspire our customers, and especially women, to (re)fall in love with sport.”

Shoe wall in the Nike store in Singapore
Shoe wall in the Nike store in Singapore Image: Nike
Kidswear department in the new Nike store in Singapore
Kidswear department in the new Nike store in Singapore Image: Nike
Activewear and more at the new Nike store in Singapore
Activewear and more at the new Nike store in Singapore Image: Nike

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