The e-commerce platform Shopify is investing in its European growth strategy with two personalities. The Canadian tech company announced that it has appointed Deann Evans as Managing Director, EMEA, and Birk Angermann as Head of Revenue, EMEA, to drive growth in the region and better support its merchants and partners.
The EMEA region currently accounts for 25 percent of Shopify’s merchant base and contributed 16 percent of the company’s revenue last fiscal year. These strategic leadership positions are critical to Shopify’s future growth plans in the region.
Deann Evans, previously Director of EMEA Expansion & Partnerships at Shopify, will be responsible for expanding regional growth, supporting merchants and entrepreneurs, expanding the partner network and fostering team culture across EMEA markets. Before joining Shopify, Deann held leadership positions at eBay, Mettr, and Sizmek.
Birk Angermann, previously Head of Global Solutions Engineering, will now lead Shopify’s sales and solution engineering teams in EMEA as Head of Revenue. His focus will be on helping customers maximize the benefits of the Shopify platform for their specific needs. Birk has extensive experience in the areas of AI, cloud and customer experience development. The appointment comes at a time when EMEA is emerging as a hotbed for entrepreneurs.
According to the Shopify Entrepreneurship Index, which measures the economic impact of entrepreneurs in 40 countries, Europe tops the list with 11 of the top 20 countries. The UK ranks fourth globally and second among the G7 economies. EMEA countries that are less known for their entrepreneurship, such as Lithuania, are also thriving, according to the index.
This translated post previously appeared on FashionUnited.uk