Shoe brand Tod’s increases sales by almost a quarter

The Italian Tod’s Group, which includes the shoe brand Tod’s of the same name and the brands Roger Vivier, Hogan and Fay, generated consolidated sales of EUR 724.9 million in the first nine months of the current 2022 financial year. It was 16.4 percent higher than in the same period of 2021, the reporting date is September 30. The top seller, Tod’s, accounted for a total of 364.8 million euros in sales, which corresponds to an increase of 23 percent. The shoe brand Roger Vivier grew by eleven percent to 179.8 million euros, followed by the shoe and fashion brand Hogan, which was able to increase its sales by nine percent to 145.4 million euros. The clothing brand Fay came to 33.7 million euros and an increase of seven percent.

Currency fluctuations had a positive impact on the balance sheet, particularly for the Tod’s and Roger Vivier brands, which are most prominent overseas. At constant exchange rates, sales would have been EUR 703.8 million, 13 percent more than in the first nine months of 2021.

The performance of each brand was strongly influenced by the geographic distribution of its sales and by the consumption and hygiene situation in each area. As with many other companies, sales in the Greater China region (which includes Mainland China, Hong Kong SAR, Macau SAR and the Taiwan region) declined, with sales of EUR 211.3 million down by six percent. Overall, this region accounts for around a third of the Group’s total sales. In Europe, including the home market of Italy, the company turned over 336 million euros, with Italy increasing by 16 percent and Europe excluding Italy by 26 percent. America (North and South America) turned over 56.8 million euros, which corresponds to an increase of 37 percent.

Diego Della Valle, President and CEO of the Group, on the further objectives: “One of our main objectives is and remains to grow mainly through organic growth and to improve the performance of our distribution network. We will also pay close attention to the development of e-commerce and, more generally, to the omnichannel strategy, which we see as one of the key drivers for future development.”

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