Chinese online retailer Shein will present its spring/summer 2022 collection #Sheinforall, which celebrates body inclusivity and diversity, as a virtual runway show using green screen technology.
To ensure global participation, the runway show will be streamed live on Sunday, February 20 at 1pm PST/10pm CET via the Shein app and the online retailer’s official YouTube, Twitter, Instagram and Facebook pages stream shown.
The show will focus on five themes from the Shein FS22 range of brands Shein Sxy, Shein Sxy Curve, Glomode, Dazy and Y2K:
- “Baddie” – outfits for courageous women who know what they want
- “Rule Breaker” – fresh and young women’s fashion with the nostalgia of the 2000s
- “Off-Duty Model” – Looks from the catwalk to everyday life with style and comfort
- “Modern Muse” – chic, timeless pieces for luxury lovers
- “Streetheart” – streetwear with modern pop
Founded in 2012, Shein has offices in Guangzhou, Singapore, Los Angeles and other major markets. The online retailer’s clientele extends to more than 150 countries and regions worldwide. It currently offers more than 6,000 new fashion, beauty and lifestyle products every day and more than 600,000 items in total. Last year, the fast fashion retailer had to face allegations of plagiarism.