Disneyland Paris has ended its planned Christmas cooperation with the Paris department store BHV. The theme park was reacting to the announcement of a partnership between the online platform Shein and the department store, as it confirmed to the AFP news agency on Thursday. The newspaper Le Parisien had previously reported on it.
The most visited theme park in France originally wanted to create a pop-up store and window display on the theme of the It’s a Small World attraction from November 4th to December 31st. “The conditions are no longer present to carry out the Christmas activities undisturbed,” the park told AFP.
This decision comes at a time when the Shein brand plans to open six stationary stores in France from November – one of them in the Bazar de l’Hôtel de Ville (BHV) department store.
The project is the result of an agreement between Shein and Société des Grands Magasins (SGM), a real estate company that operates the Paris department store. Since its announcement at the beginning of October, the project has caused heated controversy. Asian low-cost platforms like Shein are accused of unfair competition, environmental pollution and poor working conditions. After the partnership became known, several brands had already announced their withdrawal from BHV.
“This partnership sends a bad signal that must be avoided,” said the office of Trade Minister Serge Papin on Thursday when asked by AFP. It added that the minister wanted to “find solutions in this direction”.
On Thursday morning, Serge Papin was asked on TF1 whether he was “putting pressure on” and “still had hope” to prevent Shein’s arrival at BHV. Papin replied “yes” without providing further details.
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