The Chinese fast fashion giant Shein has launched an online marketplace where third-party brands such as the shoe retailer Skechers are now also available.
The new platform was launched in Brazil in April and is to be rolled out globally after the launch in the USA. Now the range on the marketplace for fashion, beauty and lifestyle products is also to be expanded with “selected global brands and third-party providers”, Shein announced on Monday. “Well-known global multi-label boutiques” should also support the product selection as partners.
“Through our collaborations with these curated brands, we not only underscore the special value of Shein’s newly launched marketplace, but also demonstrate our commitment to customer satisfaction and our mission to make fashion and lifestyle products accessible to everyone” said Molly Miao, COO of Shein.
In addition to fashion and beauty, household appliances such as portable washing machines, smart home products such as remote-controlled lighting and DIY products such as fittings and wallpaper will also be available there.