Shein appeals against the decision of the French data protection authority

Shein appeals against the decision of the French data protection authority CNIL (Commission Nationale de L’Idtique et des Libertés) and announces an appeal. The company is faced with several challenges in France. It is not only the subject of a legislative proposal against Fast Fashion, but has already received a penalty of 40 million euros from the French competitive and consumer authority (DGCCRF). Now Shein threatens a further sanction of 150 million euros through the CNIL due to his cookie practices.

“We think the sanction is completely disproportionate,” Shein told Fashionunited. This applies in view of the type of alleged violations, the current complete conformity and proactive corrective measures. The amount of the punishment seems to be punished to punish Shein instead of reflecting fair and balanced use of the regulations.

The entire procedure is characterized by obvious bias, according to the e-commerce platform. The CNIL granted several essential mistakes in its analysis. However, none of these admirals changed the end result, which confirms that the decision is already certain. Shein was denied the right to a fair procedure and an impartial hearing.

“Since August 2023 we have actively worked with the CNIL and significantly improved our data protection practices,” said Shein’s management. Nevertheless, no warning was received, the process was initiated directly with a formal message. This is in clear contradiction to the usual regulatory procedures.

“We are calling for a fact -based regulatory approach that corresponds to the legal principles.”