Taylor Swift during the “Taylor Swift | The Eras Tour” on June 09, 2023 in Detroit, Michigan
Photo: Getty Images for TAS Rights Mana, Scott Legato/TAS23. All rights reserved.
Getting hold of Taylor Swift concert tickets this year has proven exceptionally difficult around the world. Rarely have the chances of buying tickets been so slim as with the singer’s “Eras Tour”. On the one hand, this was due to the huge interest of the fans, who call themselves Swifties. On the other hand, however, there was also technical chaos – especially at Ticketmaster the servers were apparently so overloadedthat the sale had to be cancelled. This caused frustration and disappointment for thousands who had been looking forward to seeing the artist live. But in the end it’s like this: The demand for tickets is immense, so that only a few of the many fans will be able to see them live anyway.
Taylor Swift would have to be touring non-stop for three years
A current study shows how absurdly great the interest in the tickets is. According to information obtained in August 2023 by ticket gum were compiled taking into account monthly listeners, Taylor Swift would need to perform a whopping 1,207 times at Dortmund’s Signal Iduna Park (formerly Westfalenstadion) to reach each of her 98 million monthly listeners. There could be around 81,000 viewers per show – hypothetically that would mean that the Eras Tour would have to last 3.3 years, assuming of course that Taylor Swift could perform every day.
The Weeknd would have to be even more diligent. The artist would need to play 1,381 shows at Signal Iduna Park to satisfy all of his 112 million monthly listeners. Mathematically speaking, it would take the “Save Your Tears” singer 3.7 years if he played a show every day. But Bad Bunny is also in high demand at the moment. In order for his 83 million listeners to see him live, he would have to perform 1,023 times.
In many places chaos despite presale codes
Ticketmaster had actually sent out extra presale codes for the advance sale of Taylor Swift’s “Eras Tour” in order to be able to better manage the rush and also prevent resale. Nevertheless, countless fans of the US superstar ended up in the virtual queue in France, but also in the USA. The French website eventually collapsed and the sale had to be cancelled.