This year, 10 finalists competed for the first Missio title in Miss Helsinki history.
Miss Helsinki
The final of the Miss Helsinki competition, now Missio, took place today, November 17, at Porvoo Art Factory. 10 finalists fought for the title and the crown.
With its name change, Missio focuses on being a business competition instead of a pageant, where start-up companies are created and existing ones are developed. This year, the first Missio in the history of Miss Helsinki was crowned. Acting as producers of the competition Mirella Merivirta and Veronika Wirtanen.
This year the competition was won Veera Rasi. Rasi said in his presentation speech at the finale that his career path started as a store cashier, but he will graduate as a doctor in about three years. His business idea is a community aimed especially at students applying to medical fields, which offers functional and efficient study techniques for a career path.
The story continues after the picture.
Tetiana Sanzhak
The owner of a marketing agency took second place in the competition Milla Kauppinen and third, specializing in UGC content production Heidi Ylimartimo. In the evening, project-specific awards were also handed out. Project awards were distributed Kaisa to Alaziz and to Ylimartimo.
The Miss Helsinki competition has been held since 2010. At that time, the competition was won by Viivi Pumpanen. Elina Tervo, Rosana Kulju, Nina Kallio and Jessica Ruokola have won the title for themselves over the years. Other than the winners have become famous from the competition, such as 2015’s first hereditary princess Cheyenne Järvinen and in 2018 received the same title Jasmin Voutilainen. Since then, Voutilainen, known as an actor and social influencer, died in March 2023.