Aitana She earns 4,000 euros a month by working less than Victoria Federica. The same airs ‘stories’ with avocado toast that lingerie ‘looks’ “of being at home.” Is @fit_aitana networking. “Lover of gamingof the fitness and cosplay lover”, summarizes his Instagram. has accumulated 87,000 followers in just four months. Receives 500 direct messages a day and they invite her to events of ‘influencer‘. Is model and instagrammer. And it doesn’t exist.
“Yes, we have a modeling agency without models”, agree its ideologues. Two designers, Rubén Cruz and Diana Núñezthey just rode in Barcelona The Clueless, that’s what they called it. The literal translation would be something like “Lose track”. “It made us laugh,” says Diana, “because you can’t keep track of them because they do not exist”. This is one modeling agency created with artificial intelligence. It aspires – it announces on its website – to revolutionize the world of ‘influencers‘.
#aimodel. Aitana reveals her virtual origin (AI: Artificial Intelligence) in his same biography of instagram. But their networks are filled daily with flesh and blood comments. “I hate men since I have this project,” says Rubén. “I noticed how difficult it is to be a woman and being on social networks,” he snorts. “For me it was nothing new,” she shrugs next to Diana. “Every day an average of 500 people write to us,” they say. Football players, famous actors of 5 million followers… They have invited her to events, to paid trips…”. The strongest? “Cockshots, a lot.”
Three years ago the Canadian model Sinead Bovell predicted it: “AI will take my job,” titled ‘Vogue’. By then the digital influencers computer generated. Lil Miquela He has 2.7 million followers on Instagram and has just done a campaign for BMW. Now with the AI are beginning to spread non-existent modeling agencies. “Hire virtual models and say goodbye to traditional photo sessions,” announces the Dutch Deep Agency.
Ruben Cruz27 years old, and Diana Nunez30, are co-founders of the creative studio Benana Studio. It’s been just 7 months since they opened this Pandora’s box. “Have you seen the new AI models?”. Then an agency of erotic models created with artificial intelligence: The RRRealist. “Well, that’s not a bad idea,” they thought. And they began to investigate.
“There are endless artificial intelligences that you can use,” Diana snorts. “We have bought almost all of them,” says Rubén. “We tried different types – they remember – and in the end we found one, which is specific to people”. They keep quiet about the name with more intrigue than if it were Jordi Hurtado’s age.
“Steam subscription”, they explain for the neophytes. “Like Netflix,” explains Diana, “but instead of watching movies, you have a portal where you create from ‘prompts’. They are commands with which to interact with the AI. “I want her to be Spanish, tall, to have a body like that, her face like that & mldr; & rdquor ;. In 30 seconds, 1 minute, a photo of the a la carte model. “What’s happening? “That most of the time it doesn’t turn out well,” says Diana. Neither the first nor the second, nor the 20th.”. “Not even the 70th,” Rubén agrees. “Look how many are discarded.” Diana opens a folder on her computer full of potential Aitanas: “I have 280 photos retouched”. They have published 45.
“It’s not that easy,” the designers point out. Although artificial intelligence learns, yes. “He is learning –Diana points out-, but even so it is not going to do exactly the same to you. Maybe we get one that needs little retouching. But I can tell you that one in every 500.” The hands They usually go wrong. “The hands and the eyes.” They fix it with another artificial intelligence: that of the photoshop. They even tend to make clothes inspired by real fashion, to see if a brand reposts them.
At the moment, the agency has only two models. What the budget gives. Behind there is a 5 person team: They are the ones who retouch the photos and carry the fictitious networks: Instagram, TikTok, X. They publish 4 photos a week, about 5 ‘stories’ a day and a couple of tweets.
Her first AI model, Aitana López (@fit_aitana), usually postures in bikini and underweara lot of generous cleavage and lingerie worthy of Playboy. “Why do we start with the erotica? –Rubén is sincere. Because she is the only one who supports all this. She is the easiest to monetize”. Aitana, calculates, wins almost 4,000 euros per month selling photos in lingerie. “If Aitana wins a little more money, we will release two more models,” Rubén announces. We live off it because there is no brand that dares.”
Ethical debate
“We have had a debate since day one,” confess the two designers. “There is a moral part…It happened to both of us –Diana remembers-. But I also like women. Limits were set and they are treated with great care. I respect”. They have also consulted with lawyers. “Is a delicate topic. “There are many gaps.” What have they advised you? “That we always said the TRUE”.
In September another appeared on the networks #aimodel confesses: Maia Lima (@limaiaaa). The names are not given at random: they include in all “AI”, from Artificial Intelligence. Ai-tana. M-ai-a. Maia is a mix of Young Miko, Nicki Nicole from the video clip ‘Frío’ and James Cameron’s Alita. “A be pure “in a very crazy world,” summarizes his mini biography. She spends weekends in the mountains and shares “a toast to this journey called life.” “We want to do more Benetton that not angels of Victoria’s Secret –says Rubén-. Further diversity, because it is what the world asks for. And in the future, join the group LGTBI either non-normative bodiesthat you can see on a beach”.
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Will they also create men? “I wish,” Diana responds. “But the artificial intelligence “at the moment it doesn’t make men well.” Has evolved more Women’s AIthey detail, because it is what makes money: for not.
What will the AI models of the future? “We want them to talk,” Rubén responds. “In China and Japan – adds Diana – they have artificial intelligences in his house beyond Alexa.” This is starting to be more disturbing than a chapter of Black Mirror‘. “All of this has always given me a bit of joy,” admits Diana. “But I have welcomed it as one more tool within our work. In the end, it’s how each person uses it.”