Wendy van Dijk can cry: it seems like no one can get her out of the TV ditch anymore. Not even John de Mol with his latest TV format Song on the First Face.
After the enormous debacle of Flirty Dancing, presenter Wendy van Dijk is currently on a channel with a similar format: Song on the First Face. This time, the idea is for singles to fall in love with each other by singing instead of dancing with each other. The viewer finds it really pointless.
Wendy loses
The first episode of Song at the First Sight already did very carefully last weekend with 463 thousand viewers (10 percent market share) and now, a week later, Wendy sees almost a fifth of the viewers drop out. The second episode reached 381 thousand viewers (8 percent) on SBS 6 yesterday.
Tina Nijkamp, the former channel boss of SBS 6, would have shot straight into the red spots if she was still in the top of the channel. She finds Wendy’s score very disappointing. “Oh dear. That’s way too little for an expensive show primetime. This also doesn’t help at all to sell the show internationally to many countries.”
‘Small setback’
With the latter, Tina is referring to John’s goal; he sees SBS 6 primarily as a testing ground for international bookings with TV formats. “It won’t be the promotion, because promo spots could be heard and seen everywhere this week. So very disappointed for John de Mol, for whom this is his only major studio format of this TV season.”
She continues: “Especially a setback for Wendy van Dijk: she had already seen these scores for weeks this summer with Wie Kent Nederland. It also does not score well in the target group 20 to 54 years: only 8.8 percent. In any case, next week there will be no more competition from Formula 1 and Eredivisie. Who knows, that might help.”
Just Until Here at #1
The satirical TV show Even Tot Hier, in which Linda de Mol was tackled, was the big winner in prime time with over 1.9 million viewers (38 percent). Immediately before that, NPO 1 managed to charm 857 thousand viewers (19 percent) with De Grote Kleine Treinen Competition.
The other most viewed prime-time titles were RTL 4’s The Big Show with Ruben Nicolai (801 thousand and 17 percent), RTL 4’s VriendenLoterij Miljonairs (704 thousand and 15 percent) and NPO 2’s Sterren op het Doek (635 thousand and 15 percent). .
Viewing figures
The viewing figures of Saturday 12 November 2022 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Until here (NPO1) 1,922,000 | 01. NPO1 / 27.0% |
| 02. News 20:00 (NPO1) 1,636,000 | 02. RTL4 / 16.1% |
| 03. Entry of Sinterklaas (NPO3) 1,633,000 | 03. ESPN / 11.4% |
| 04. News 18:00 (NPO1) 1.324.000 | 04. SBS6 / 9.7% |
| 05. Half past seven news (RTL4) 1,150,000 | 05. NPO2 / 6.2% |
| 06. EenVandaag (NPO1) 1,075,000 | 06. NPO3 / 5.3% |
| 07. Studio Sport Eredivisie (NPO1) 1,048,000 | 07. Vero / 3.0% |
| 08. The Big Small Trains Competition (NPO1) 857,000 | 08. RTL5 / 2.7% |
| 09. Our Farm and now itself (NPO1) 804.000 | 09.NET5/ 2.4% |
| 10. The Big Show with Ruben Nicolai (RTL4) 801.000 | 10. RTL8 / 2.3% |
| 11. FriendsLottery Millionaires (RTL4) 704.000 | 11. BBC / 0.9% |
| 12. RTL Boulevard (RTL4) 681,000 | 12. Comedy / 0.9% |
| 13. Emmen – Ajax (ESPN) 645,000 | 13. Discov / 0.8% |
| 14. Stars on the canvas (NPO2) 635,000 | 14.ESPN2/0.8% |
| 15. Sinterklaas news (NPO3) 632.000 | 15. RTL7 / 0.7% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 38.5% |  |
| 02. RTL Netherlands 22.3% | |
| 03. Talpa TV 15.7% |
Programs that did not make the top 15 include PSV – AZ (564 thousand), Lachen om home videos (512 thousand), Hart van Nederland (505 thousand) and Shownieuws (391 thousand).
