Articles from EasyToys from Veendam are now on the shelves in the Jumbo supermarkets at the Grote Markt and Beren in Groningen.
This is a trial that lasts three months. According to CEO Eric Idema of EasyToys, the goal is to further remove sex toys from the taboo atmosphere.
Idema speaks of a mission ‘we have been working on for years’ and calls the collaboration with the Maripaan Group, which owns the supermarkets, ‘a step in the right direction’. About a year ago, EasyToys entered into a similar collaboration with department store HEMA.
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