One of Back Friday’s favorite kitchen appliances is the airfryer.
Five years ago, someone might have thought that the airfryer was the bread machine of the 2020s, but now it seems that it is here to stay.
Gigant’s sales manager Tuomas Ollila says that the sales growth of air fryers has continued strong throughout this year. In fact, the last two, three years have been a continuous growth.
– They have taken their place and continued to grow all the time. At this point, Airfryer sales are already double compared to last year, says Ollila.
So it’s no wonder that the airfryer also sells during the Black Friday weeks. There are ten devices in the Gigantis offer. At Iltalehti’s request, Ollila recommends a few products where the price is clearly lower than normal.
Throughout time, Gigant’s best-selling airfryer is the Philips Avance Collection Airfryer XXL model. Its price is now 189 euros in the offer (normally 279 euros).
The biggest discount percentage, on the other hand, is on the Cosori Premium Airfryer. It is on offer 139 euros, normally 258 euros.
The Ninja Foodi Dual Zone double oven has, in Ollila’s words, been “screaming loudly”. Its Offer price is 169 euros, Normal price is 279 euros.
The Electrolux Explore 6 Airfryer also sells well with its offer price of 129 euros. Normally, its price is 159 euros.
According to Ollila, many customers already know what they are going to buy when they come to the store. But despite that, you want to make the purchase decision in the store, so that the device can still be tested and tried out.
– Social groups make sure that peer recommendations are good. The customers do the background work with care, Ollila thanks.
Both chicken and potatoes are cooked in the Airfryer. Elle Laitila
Customers pay attention to the airfryer’s features, at least volume and power. In some cases, automatic programs are also desired, in which case the device takes care of the temperature adjustments.
Ollilan has noticed a clear change in the purchasing behavior of customers: now they are buying bigger airfryer, while just a couple of years ago the models of single households were at the top of the sales statistics.
Two-basket models and oven-like appliances have reared their heads.
Verkkokauppa.com’s best offers are the OBH Nordica Easy Fry & Grill Classic+ 2-in-1 airfryer at a bargain price of 79 euros (normally 169 euros) and the Ströme Compact Air Fryer for 44.99 euros. Its standard price is 89 euros.
Verkkokupa’s communication says that it is difficult to name individual Finns’ favorites among air fryers, because sales have been strong for all models and the purpose of use always guides the purchase decision.
The store has a total of 18 different air fryers in the Black Friday offers.
– Many people are still buying their first airfryer, and for first-time buyers, the price of the device plays a big role. They stick to the basic functions and read other consumers’ recommendations to support their purchase decision. More experienced cooks will appreciate the precise temperature, the possibility of digital heat adjustment and the frying meter. The included accessories, such as a baking set, are also a plus. In addition, the conkers pay attention to the air circulation of the device, Iltalehti’s question about Verkkokauppa’s communication is answered.
If you’re not quite sure whether you need a new device, you should remember the general secretary of the Consumers’ Association Juha Beurling-Pomoellin advice:
– It would be important to stop before each purchase and think, Do I really need this, do I already own something that would do the same or is this just an impulse purchase, Beurling-Pomoell says in an interview with Iltalehti.