Milan and Naples, in the last two years, have shown that you can win with the accounts in order. Serie A restarted with the burden of debts and low-cost purchases. The most important game will soon be played, the one on TV rights
The championship is back. What has long ceased to be the most beautiful tournament in the world, but which still interests one out of two Italians. The one that in the last two editions has launched a warning to sailors: whoever has their accounts in order wins. Milan in 2022 and Napoli in 2023 subverted a theorem that seemed inevitable. You don’t necessarily have to spend the most money to sew the shield on your chest. In the past, certain presidents (Cragnotti and Sensi in the capital) met financial crashes in order to support the ambitions of the square, but this is the time for funds that aim at a return on investment. And those who, like De Laurentiis, resist the globalization of capital certainly cannot and do not want to ape the patronage of Berlusconi and Moratti.