According to Auditel data, there are an average of 6 million contacts on the platform for each round of the championship. The CEO Azzi: “Increase streaming consumption on the go”
Twelve rounds at the end of the championship. If the title seems to have already been awarded, the fight for the other three squares that award the Champions League is fiercer than ever. As well as that for other places leading to Europe. Even behind, the recent signs of life given by Verona, Cremonese and Sampdoria lead us to think that anything can still happen. It is therefore no coincidence that Dazn’s television offer continues to attract.
In fact, every day it records around 6 million audiences on Dazn: the most watched match so far has been Juventus-Inter (2-0) in the 13th round with over 2.2 million spectators, followed by the Inter-Milan derby (1-0 ) in the 21st round with 2.1 million spectators and from Napoli-Juventus (5-1) in the 13th matchday with 1.8 million spectators.
“The Serie A audience streamed on Dazn confirms the great passion that Italians continue to feel for the top league,” says Stefano Azzi, CEO of Dazn Italia. In particular, the approximately 6 million viewers per day – according to Auditel surveys – would be in line with the 2021-22 season and, for a single broadcaster, greater than previous years. Again Azzi: “It is very significant to note how viewing habits are evolving: thanks to the flexibility allowed by live streaming, ‘on the go’ use is growing and now 30% of connected devices are mobile. Faced with consumer behavior that is changing profoundly, the championship is returning positive results. The work we are carrying out with Auditel allows us to have a precise picture of the path we have taken, and advertising investments also confirm this”. This is confirmed by the data of the 25th round with over 5,300,000 contacts, despite the fact that the data was penalized due to a new configuration on Samsung Tizen which generated a decrease between 20% and 30% towards the total audience.
March 10 – 7.25pm
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