Sendinblue, a French company that publishes SaaS solutions and specializes in digital marketing, announced the acquisition of MeetFox on March 9. MeetFox is an American company specializing in scheduling and videoconferencing software. With this operation, the amount of which has not been disclosed, Sendinblue is trying to offer new features to its customers.
A fourth acquisition in six months for Sendinblue
Thanks to a fundraising of 160 million dollars in 2020, between September 2021 and March 2022, four start-ups joined Sendinblue such as Metrilo, which offers an analysis solution for e-commerce players, Chatra, which developed a conversational robot aimed at SMEs and the origin of a push notification tool. With each acquisition, the objective is simple: to improve the suite of SaaS software offered by the firm to try to accelerate the growth of its main customers, VSEs and SMEs.
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It is with this in mind that Sendinblue has acquired Meetbox. With this acquisition, 9 people join the Sendinblue team, which now has 550 employees worldwide. It also announces the opening of two additional offices in Vienna, Austria, and New York, United States, two cities where Meetbox was present.
” I am delighted that MeetFox integrates Sendinblue and the endless possibilities this combination offers our customers said Susanne Klepsch, co-founder and CEO of MeetFox. She considers that Sendinblue shares the same vision as its structure: “ my vision has always been to create a unique solution to help companies digitize and streamline their interactions with customers “.
Meetfox, an automated scheduling and video conferencing solution
Due to the COVID-19 pandemic, the demand for video conferencing and scheduling software has exploded and Sendinblue’s growth strategy is trying to meet the needs of this market. ” With MeetFox, we are adding a new tool to our digital marketing arsenal, enabling SMBs to create a more professional user experience and streamline meeting coordination. explains Armand Thiberge, CEO of Sendinblue.
Meetfox should give Sendinblue customers the possibility to integrate a scheduling tool through many channels: web, app, email, social networks or via messaging. Sendinblue’s sales and marketing automation CRM will be complemented by an automated scheduling system. In addition, an integrated video conferencing solution will make it possible to organize meetings hosted on their site and share their own video link.
The company has announced that this service can be used with other video conferencing tools such as Zoom, Microsoft Teams or Google Meet. Finally, with MeetFox, Sendinblue customers will also have access to a payment processing function. It automatically generates invoices and also allows customization of cancellation policies.
Sendinblue claims that all of these new features will be integrated into their platform over the next twelve months.