As if they have to take an exam, even though they passed 40 years ago. This is how it feels for many Belgian shoe stores now that they are suddenly no longer allowed to sell Birkenstocks. Anyone who still wants to offer Birkenstocks must defend their image at the head office in Amsterdam. But how do Belgian shoe stores experience this turn?
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Selling Birkenstock? Then shoe stores must first prove that they are ‘hip’ enough
