the transformation of the popular creative chain STOFF & STIL into SELFMADE® is complete. The new online universe Selfmade.com is now starting with unique inspiration and products for design and DIY fans. Exceptional spaces have already been created in stores for those who want to express themselves creatively but lack the know-how or tools. The online universe now completes the transformation with many instructions, DIY kits, even more inspiration and a lot of visual power. Creativity has no limits at SELFMADE®: sewing projects, jewellery-making, knitting or DIY – there is something for everyone, both in the local shops and now even more diverse on Selfmade.com.
THE GOAL: RELEASE THE CREATIVE ENERGY IN PEOPLE
“For us, SELFMADE® expresses creativity and creative power. Our new name emphasizes that we are there for everyone who enjoys inspiration, the creation process and the beautiful things in life. When we are creative, wonderful things happen. Yes it’s not just about designing, drawing or sewing, it’s also about being curious and being inspired.This is what global society needs in the future.The younger generations in particular want alternatives to fast fashion and Co. SELFMADE® has therefore expanded the range and will in future focus more on DIY and reuse,” says Alexander Lerche, Managing Director of the family business.
The core of SELFMADE® remains the same: “There will always be a large selection of fabrics, sewing accessories, patterns, threads, hobby items and much more, but the range is now much larger and accessible for every skill level,” explains Lerche.
The new online shop will go online on August 30, 2022. The autumn/winter collection with stylish fashion projects, great accessories and instructions for pimping up your own wardrobe is also being released to coincide with this date.