Discount fashion marketplace Secret Sales launches in the Netherlands and Belgium, beginning its European expansion.
The British company announced on Monday that 450 brands and an inventory worth over 700 million euros are currently available on its own websites for the two new markets. The news follows the completion of Secret Sales’ recent investment round, which plans to use funds to further accelerate growth in 12 other European countries over the next two years.
“Secret Sales is a sustainable way for brands to sell their non-full price merchandise and the overarching theme of responsible retail resonates with consumers in the Netherlands and Belgium,” said Secret Sales CEO Chris Griffin. He described the two markets as a “natural fit” for the company’s expansion in Europe.
Secret Sales expands in Europe
“Our marketplace addresses the universal challenges of retail and offers a long-term, clean and profitable solution,” said Griffin. “We are creating a new culture around non-full-price inventory.”
Secret Sales was acquired by retail entrepreneurs Chris Griffin and Matt Purt in March 2020 and transformed from a flash sales website into an ecommerce marketplace. Since then, the company has reported strong sales growth and a number of top-level hires.
This translated post previously appeared on FashionUnited.uk.