Dutch clothing brand Scotch & Soda continues to expand its presence in Italy. On Wednesday, the company announced the opening of a new flagship store in Milan. The Dutch company chose Via Alessandro Manzoni, a popular shopping street in the center of the fashion metropolis, as the location for their fifth store in the country. In the future, the label will be offering its women’s, men’s and children’s collections as well as denim, shoes, eyewear and fragrances on a sales area totaling 185 square meters over two floors.
CEO Frederick Lukoff underlined the strategic importance of the new shop for the company: “The opening of our Milan flagship store strengthens our presence in Italy, a key market where we see great potential,” he said in a statement. The store offers “a great opportunity to reach new local and international customers in a prestigious location and introduce them to our brand, which is inspired by the free spirit of Amsterdam.” The opening is also “an important milestone in our current European and global growth strategy”. , emphasized Lukoff.
The next expansion steps in Italy have already been determined: In the second half of the year, the presence there will be “further expanded with the forthcoming opening of nine corners in several branches of the luxury department store La Rinascente in important cities such as Milan, Turin, Cagliari and Palermo”, said Scotch & soda with.
The company is also planning to expand its own branch network in other European countries by the end of the year. Among the new openings are “a flagship store in London’s Covent Garden in August, as well as new locations in the Netherlands, Germany, France, Belgium, Sweden and Denmark,” said the clothing retailer.