Scotch&Soda is an Amsterdam-based label that makes ready-to-wear clothing for men, women and children. Known for its fun and carefree approach to fashion, the label offers its customers styles that stand for individuality and authenticity.
origins
Scotch&Soda was founded in 1985 in the heart of Amsterdam. Originally, the label was active in the wholesale area for men’s clothing. After the label had early success with its fashion, Scotch&Soda switched to a direct-to-consumer model and also began to produce and sell clothing for women and children.
development
Scotch&Soda aims to “create the ultimate wardrobe for their customers, suitable for every day of the week, with unique and beautiful designs that delight, empower and inspire”. The brand often uses eye-catching prints and patterns, combines strong colors and pays attention to details such as buttons, embroidery and different fabric structures. The label’s denim line – Amsterdam Blauw – a nod to the Dutch word ‘blue’, has become a key pillar of the Scotch&Soda range. In recent years, sustainability has become increasingly important at Scotch&Soda – which is why the label launched a denim repair service in 2022, with which customers can extend the lifespan of their Amsterdam Blauw jeans.
Current
The label sells its collections in 224 freestanding stores and in 7,000 additional points of sale in the world’s metropolises, including New York, London and Paris. In addition to the physical shops, Scotch&Soda also sells its own online shop in over 70 countries, as well as other external online retailers. The label continues to find inspiration in the open-mindedness their hometown of Amsterdam is known for, and translates it into their collections with an effortless and playful approach. Scotch&Soda is often part of various collaborations, such as projects with e-bike manufacturer Van Moof, educational institution Jean School, as well as lifestyle brands and artists from all over the world.
