- Neureuther and Schöffel share values for sustainability and social responsibility
- Former racer will design own ski outfit
Schwabmünchen, Felix Neureuther is the new Schöffel brand ambassador! Even after his active days, the 38-year-old is the face of German ski racing. Above all, Neureuther’s commitment to sustainability issues coincides with the values of the Schöffel family business, as does his passion for outdoor sports. His personal commitment and strong media presence offer great potential for strong collaboration. He is already working on his own signature outfit, which will be available in stores from winter 2023.
“I’m now part of the Schöffel family,” Felix Neureuther says happily. “I want to take responsibility and give something back to society. Together we can achieve a lot!”
“With his successes in ski racing and as a TV expert, Felix is a global ambassador for outdoor sports,” says Reiner Gerstner, Head of Marketing at Schöffel. “Therefore, he and his entire family will shape the appearance of the Schöffel brand and act as our brand ambassador for our outdoor, ski and bike segments all year round.”
Neureuther is a father of three and the concerns of the next generation are particularly important to him. Even during his successful active career, the former ski star was committed to promoting young talent and is a role model in both sporting and social terms. At the beginning of 2020 he founded the Felix Neureuther Foundation with the aim of promoting exercise and health, especially among children and young people, but also among adults. Neureuther supports large nationwide projects as an ambassador, collects donations in the millions and uses himself and his reputation for children and the preservation of nature.2
About Schöffel
Schöffel Sportbekleidung GmbH, based in Schwabmünchen in Bavaria, is one of the leading companies for outdoor, ski and bike clothing in the German-speaking region. The Schöffel name has stood for quality, reliability and innovation for more than 200 years. Founded in 1804 and now run by Peter Schöffel in the seventh generation, the family business, which is the oldest manufacturer of outdoor clothing in the world, employs more than 200 people.
With the claim I’m out. the brand underlines its claim as high-quality clothing for ambitious outdoor athletes who like to spend their free time in nature and are looking for first-class, reliable premium clothing. Sustainable and social management both in our own company and at our production partners worldwide is part of the Schöffel DNA. The company is a member of the Fair Wear Foundation and has held Fair Wear Leader status for seven years, which demonstrates a particularly high level of social commitment. Schöffel is also a member of the Alliance for Sustainable Textiles and a Bluesign system partner. www.schoeffel.com