The outdoor outfitter Schöffel Sportbekleidung GmbH has brought the areas of marketing and digital business closer together as part of a structural reform. Both departments would be headed by Stefan Ostertag in the future, the company announced on Thursday.
The 40-year-old, who has been in charge of the digital business as Director Digital Business since March 2020, will take up his new post on April 1 and then also move up to the company’s management board, Schöffel explained. The aim of the reorganization is to “align the relationship with customers even more directly to their wishes and needs and thus increase the clout in the market”.
The previous Marketing Manager, Reiner Gerstner, will remain with the company in a new position. In the future, the 62-year-old will “advise the management at Schöffel as an internal Senior Brand & Marketing Advisor,” according to a statement.
Stefan Merkt, CEO of Schöffel Sport, explained the structural reform: “Digital change is constantly changing the wishes and buying habits of our customers. By interlinking the two areas of digital business and marketing with a focus on the end customer under the leadership of Stefan Ostertag, we will be able to respond even better to the needs of our customers in the future,” he explained in a statement.
He is also pleased “that Reiner Gerstner, who has successfully sharpened Schöffel’s brand image, will support us as a consultant with his decades of industry know-how and his creativity in order to successfully further develop the Schöffel brand in the long term,” emphasized Merkt.