During the Berlin Fashion Week in March, the long-established company Schiesser presents its collaboration with Noah Becker in what is probably Germany’s best-known luxury department store: the KaDeWe. To celebrate the collection entitled ‘Lust for Life’, Schiesser stages a 360° experience with Noah Becker in a pop-up installation. In addition to the joint collection, the all-rounder also shows his art.
Authentic. Consistent. At the zeitgeist. A design cooperation as a homage to the lightness of being and pure joie de vivre. The time has finally come: the S/S 22 collection entitled ‘Lust for Life’ can be celebrated. Spring is knocking on the door in March. Relaxation of the corona measures are being planned. SCHIESSER celebrates this with large-format and colorful prints, the hope of a more carefree life after the pandemic.
The cult brand Schiesser has been characterized by values such as originality and authenticity since 1875. Commitment to art is not far off, as they embrace the same values.
With his work as an artist, musician and producer, Noah Becker also represents someone who has always remained true to himself, and thus the same authentic values.
“The artistic collaboration with Noah Becker is a particularly enriching way for us to modernize the Schiesser brand. Noah Becker is a symbol of a new generation that is connected across borders. He is an authentic artist who lives his personal values and visualizes them in artistic representations. The Schiesser brand stands for authenticity. We visualized this brand value in an interesting way with the “Lust for Life” collaboration for the FS collection.”
– Martina Brown, Schiesser Vice President Brand on the collaboration.
The mostly gender-neutral capsule collection contains a multicolored sweatshirt made of lyocell, two t-shirts and a long sleeve in single jersey and a dress, tank tops and shirts in double rib.
About SCHIESSER:
SCHIESSER products accompany people throughout their lives. The brand has long since become synonymous with those items of clothing that are literally closest to people. The SCHIESSER cult classics – original fine and double rib – inspire fashion enthusiasts all over the world and enjoy cult status. Products that continue to fascinate with their originality and authenticity. Tradition on the one hand and dynamic characteristics such as zeitgeist, modernity and innovative strength on the other hand – we live these values day after day. Unchanged since 1875.
About Noah Becker:
Noah Becker has made a name for himself as a musician, painter and producer in recent years. He writes, publishes and makes films, but he is best known for his large-scale and colorful paintings, which reflect a playful yet profound approach to his surroundings and stories from his everyday life.
In recent years, painting has become an important expression of his creative work, steadily gaining popularity and following. Internationally successful solo exhibitions in Berlin, Los Angeles, Dubai, Mallorca or during the prestigious Art Basel Miami in December 2019 in the Rudolf Budja Gallery are just a few of the successful stages and have led to numerous art projects and cooperations.