The laundry manufacturer Schiesser plans to open 25 new branches in Europe by 2027. This was announced by Schiesser boss Sonja Balodis in the “Südkurier”, which was published on Thursday. Schiesser is very balanced in all of his sales channels. “We sell around half of our products via our 110 own stores or via our website directly.
Marketing offensive
Balodis has been at the head of the Radolfzeller laundry specialist since March 2025. Currently, 80 percent of customers are “between 40 and 60 years old,” she said. In order to be perceived more, Balodis announced a marketing offensive. “Schiesser has a need to catch up with his visibility to the outside.”
The company has belonged to the Israeli textile group Delta Galil since 2012. Schiesser had grown in the 2024 financial year and “generated over 200 million euros in sales,” said Balodis, according to the report. That is a clear plus compared to the previous year. In the first half of 2025 this development continued