Scayle, the former B2B shop system from About You, which is now known as Subsidiary of the Hamburg About You Group operates independently and will in future operate the online business of the English football club Manchester United.
The new direct-to-consumer platform, led by Scayle, is expected to launch later this year and will “ensure United has one of the most advanced e-commerce platforms in the industry,” the club said in a statement on Tuesday. Scayle’s platform base is designed to provide the football club’s fans with a new and personalized shopping experience that can quickly adapt to changing needs if necessary.
“We look forward to working closely with the club and demonstrating our ability to enhance the customer experience on such a global and significant stage. We will do our best to work together to create an e-commerce platform that Manchester United fans are proud of and that does justice to the club’s legacy,” said Tobias Ring, Managing Director of Scayle in the partnership announcement.
Scayle enables brands and retailers to build an international D2C business based on modern commerce technology. More than 140 online shops worldwide use Scayle, including brands such as s.Oliver, Fielmann, Edited and Marc O’Polo.