The presentation debut of rapper Donnie is disastrous. His SBS 6 show De NIX Factor is dumped after one episode due to horror figures. “This will cost a few million euros.”
The NIX Factor, rapper Donnie’s first TV program, started last Friday with disastrous viewing figures on SBS 6: only 223 thousand people (3.8 percent market share) were ready. Viewing figure expert Tina Nijkamp, also the former boss of this channel, immediately prepared for a TV exit.
‘couldn’t stay out’
Tina is now right: The NIX Factor is relegated to night programming (every Friday at 11:50 pm) and exchanged for Ik Hou Van Holland reruns. “Not unexpected and couldn’t be missed. Last Monday there will be a busy meeting with the broadcasting team about what the replacement should be,” she explains Instagram.
After that it will have been discussed with John de Mol, thinks Tina. “But still no answer to the question: who thought this show would be a good idea after the first series in 2005 already flopped?”
Costs millions
According to Tina, dumping such a show costs millions of euros. “It is a drama for SBS 6, because the remaining episodes worth 300 to 450 thousand euros actually disappear in the trash. Isn’t it a few million.”
It is also a ‘drama’ for rapper Donnie, because his presentation debut was clearly not successful, says Tina. “And a drama for John de Mol, because that way there will be no sale of this format abroad.”
Amateurish
It is Donnie’s deserved reward, says Shownieuws presenter Manuel Venderbos. He thinks that the rapper presented in an ‘amateurish’ way, he says in the AD Media podcast. “Rapper Donnie cannot present,” agrees colleague Angela de Jong. “He kept talking about ‘mensies’, which he said 85 million times, and ‘feesie’ and ‘gabbers’.”
She continues: “Probably no one else wanted to present this and they had to resort to Donnie. It’s a format of nothing. It’s something you come up with in a drunken stupor and throw it in the trash the next morning.”
