In early 2020, Rino&Pelle took the first steps towards a new ready-to-wear line. Now, more than two years later, the Dutch women’s fashion brand is launching a new line under the name “RINO”. All the items in this new line fit seamlessly with the classic and feminine character that has been inextricably linked to Rino&Pelle as an outerwear brand since 1987.
Introducing RINO
With the introduction of the label RINO by Rino&Pelle, Rino&Pelle goes from the outside in, so to speak. The brand wants to make a clear distinction between the outerwear line (which has been the focus so far) and the new ready-to-wear collections. With the launch of the Rino label, the brand is expanding its range to create an overall look that can also be purchased separately from the existing outerwear line.
“Buyers mainly visit our showrooms to buy outerwear for their stores. There are ready-to-wear items hanging in the showrooms, but there is often little budget for this, which is why outerwear items are mainly purchased,” says Daniel Libner (sales manager at Rino&Pelle). “With the launch of a new ready-to-wear line, we are bringing more structure to our collections and offering our customers the option of a complete look that goes beyond just a jacket.”
Full of new energy, Rino&Pelle now embarks on the RINO adventure to enrich every woman’s wardrobe.
At RINO, the focus is on natural materials and the expansion of knitwear, viscose models and new prints. As the new line allows the design team to think in terms of complete looks, it creates endless styling possibilities as the perfect complement to the outerwear collection. In connection with the launch of the new line, Rino&Pelle will, for the first time, work with several new launches per season in order to be able to offer more new products during the season. An outerwear launch will be released first, followed by two launches from the RINO collection. The introduction of the new label is accompanied by a new corporate identity. The RINO collection will be recognizable by the beige labels and hang tags with a bright red RINO logo.
RINO Autumn/Winter 2022
It’s finally time to go out again. Dress up and be dazzled by fine knitwear and tone-on-tone sets mixed with graphic prints and jungle vibes. Soft fabrics and modern prints set the tone for this collection. Expect a combination of classy, cool & comfy looks that emphasize femininity.
The first RINO by Rino&Pelle collection is currently available in Rino&Pelle showrooms and can be admired in stores and online from mid-July/August 2022.
growth ambitions
Change does not come naturally and it is not the first time that Rino&Pelle has embarked on a new path. In 2021, for example, the brand launched its first HomeStories collection with various accessories that create a warm ambience in your home. This collection will be further expanded over the course of the winter season. The brand is innovative and constantly evolving. “We are ambitious and want to continue growing as a lifestyle brand in the coming years. Our main goal is to offer our customers a comprehensive experience,” says Daniel Libner.
Rino&Pelle
Of course, as before, customers can expect a versatile outerwear collection from Rino&Pelle, featuring faux fur textures, reversible jackets, eye-catching metallics and warm tones. The collection not only includes jackets, but also trendy accessories such as scarves, hats and gloves. Simply indispensable if you want to defy the cold winter weather. Full of confidence, Rino&Pelle’s muse is sporting vibrant colors and bold features this winter!
