T.ra High fashion, CruiseAnd Resort it is a very dense – and itinerant – calendar that brings together the shows scheduled for the coming months. For his next show Haute Couture Valentino and the stylist Pierpaolo Piccioli have decided to stay in Rome, to celebrate the city that saw the birth and growth of the historic Italian maison. For its part, Dior opt for instead Seville as the location of the show Cruise, to reaffirm the deep bond that binds the French brand and the Spanish city. Between Alta Moda and Cruise we return to to travelit’s at to dream.
Valentino Haute Couture in Rome
“Rome it is where it all begins, life, people, our stories and our identities reside here. We belong to this place as much as it belongs to the world and to Valentino. ” With these words the creative director of the maison Pierpaolo Piccioli tells about the choice to present the collection Valentino Haute Couture Autumn / Winter 2022-23 in the creative heart of the brand, between Piazza Mignanelli and Trinità dei Monti in Rome, Friday 8 July 2022to pay homage to Valentino’s roots and to the city that remains a constant source of inspiration.
Mariacarla Boscono parades during Valentino’s Haute Couture Spring 2022 show
Although the‘High fashion historically associated with Paris, the pandemic has revolutionized the traditional calendar. In 2020, in the midst of the health emergency, Valentino presented the show Haute Couture Of Grace and Light in the Cinecittà studios, in front of a small group of journalists, while last July the maison moved toVenice Arsenal for the collection Valentino Des Ateliers. Piazza Mignanelli had already been the scene of a Valentino Haute Couture show in 2015 – when the creative direction of the brand was entrusted to Maria Grazia Chiuri and Piccioli – in conjunction with the exhibition that told of the deep bond between the maison and the city of Rome .
An output from the Valentino Haute Couture Fall / Winter 2021 fashion show, presented in Venice
Dior flies to Seville for the Cruise 2023 fashion show
Similarly to Valentino, also for Dior it was crucial to celebrate the link with a city, Seville, and more generally with a territory, Andalusia, which had always been dear to Monsieur Dior and his successors. There Cruise 2023 fashion show di Dior will in fact be held on June 16, 2022 in the magnificent Plaza de España in Sevillein a unique event of its kind that will see the participation of local artists and artisans.
A look from the Christian Dior Resort 2022 collection, staged at the Panathenaic stadium in Athens
Maria Grazia Chiuri has made collaborations and creative exchanges with local artists one of the most interesting and successful aspects of Dior’s Cruise and Resort shows, which in recent seasons have been held in Athens, Lecce And Marrakechin a broader attempt to bring Haute Couture from ateliers to squares and city spaces.
The latest release of the Christian Dior Resort 2021 fashion show, held in Piazza Duomo in Lecce
The fashion houses return to travel
After two years of hiatus, the 2022 it could mark a certain return to normal, which for the fashion industry means returning to to travelmoving between metropolises and exotic locations chosen to conquer the brand’s top clients – and followers on social media. Chanel he chose Monk for the collection Resort 2022/23scheduled for next May 5th; Max Mara will fly to Lisbon for Cruise 2023 on June 28, while Louis Vuitton opted for San Diego, California, where the Cruise 2023 collection will be unveiled on May 12.
After months of restrictions and lockdowns, the will of the fashion houses is evident to return to a reality made up of connections, travels and cultural exchanges, in which the bond with each other and the discovery of different countries become not only interesting. sources of inspirationbut also strategic business decisions.
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