New year, new identity: With the turn of the year, the former Alfa Romeo racing team announced its new identity as the Stake F1 Team, presented a new logo and also changed its social media channels.
The Sauber team had already presented a new team name in December, which they would like to use until it is taken over by Audi in 2026. In the official FIA entry list, the racing team is listed as Stake F1 Team Kick Sauber. Kick will also be present in the official chassis name of the new car.
Stake and Kick, who share one owner, both featured on the car last season, with Kick taking precedence in Australia, Spain, Belgium and Qatar. A special kick paint job was used in Spa.
The presentation of the new C44 is scheduled to take place on February 5th in London. Yesterday, Monday, US rapper Drake, an ambassador for Stake, was involved in the activities surrounding the name change from Alfa Romeo to Stake.
According to team representative Alessandro Alunni Bravi, this was just the beginning of an ambitious program: “Last season was the beginning of Stake’s journey into Formula 1, and the brand’s new role under the name Stake F1 Team is a natural and exciting one next step on this path,” says the Italian.
Formula 1: “A new chapter will open in 2024”
“Stake has not only successfully leveraged Formula 1’s growing fan base to expand its own community, but has also attracted a whole new audience to the sport, which has benefited not only our team, but everyone else in Formula 1,” he emphasizes.
Alunni Bravi continued: “We had the opportunity to take part in incredible activities with some Stake ambassadors, including Argentine football legend Sergio Aguero and Indian-Canadian rapper Karan Aujla.”
“A new chapter will open in 2024 and offers the opportunity to do even more, even better and achieve even more. We look forward to an even more exciting calendar of events in the new season,” said the team representative.
Edward Craven, co-founder of Stake, added: “We are excited by the opportunity to give our Formula 1 team an electrifying and brand new identity and start the Formula 1 season with a bold team name: Stake F1 Team.”
“Driven by a deep passion for speed, innovation and pushing boundaries, we are now ideally positioned to lead the team to new heights from 2024 and beyond,” he says.
“The coming years will be an exciting ride with some breathtaking activities that will redefine the excitement on and off the track. So get ready and stay tuned as the Stake team is heading towards an exciting future!”