C.hi better than Sarah Jessica Parker as testimonial of the Positive Aging? That is that attitude positive towards life that not only it helps psychologically to face the passage of time, but it also allows you to take care of your natural beauty without fury. And without losing energy in the exhausting search for eternal youth.
Lactress, who in the last few days it has had to “defend itself” from the “accusations of aging”, it is in fact the face of #LookForwardProject campaign: an initiative of RoC Skincare for celebrate the power of optimism and its scientifically proven impact on long-term health and well-being.
Sarah Jessica Parker, in addition to gray hair there is more
RoC Skincare, to help women against wrinkle anxiety
The brand wants above all to support women ad adopt an optimistic view of one’s future and the passing of time.
Longevity and positivity are in fact linked. He ensures it Daisy Robinton, of Harvard University’s Faculty of Human Biology and Translational Medicine in the field of aging who conducted a study on 600 women in France and the USA. She found that the 90% of the interviewees suffer from anxiety due to the passage of time and the appearance of wrinkles and 93% would like to have some tools to live life with more optimism.
Responsibility for this anxiety? It is also from society and the media that I promote a model of a woman who is always young. And instead the advancing age brings with it a lot, a lot of beauty.
A positive mental attitude in dealing with the passage of time is associated, according to research, with one greater happiness and satisfaction in life but also to greater physical well-being: in fact it has important repercussions on cardiovascular healthstress tolerance, self-esteem, relationships and the ability to pursue one’s goals. Optimists live longer (11-15% more) it’s better. And they look betterIn fact, practicing optimism has a real antioxidant effect on the skin.
The testimonial actress confirms this: «We spend so much time of our life understanding and building the people we would like to be! As I got older, I realized that I have more and more tools and opportunities to solve problemsto appreciate and hear facts and things that aren’t necessarily pleasant, ”said Sarah Jessica Parker.
Anxiety about body changes: a very Italian problem
The research was deepened – in June – also in Italy, on 300 women. It emerged that the 34.6% of Italians do not accept aging and 38.5% perceive it as having a negative connotation by society.
But the majority (51.7%) said the main concern was related to physical changes data from aging, followed by the social pressures of the environment and the unrealistic images conveyed by social media.
A concern that is eased thanks to good skincare: a way to take care of yourself on a daily basis and “nurture” a positive approach to your aging.
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